HUMBLE
Humble completes strategic acquisitions in the United Kingdom and Norway, and divests companies
Humble Group AB ("Humble") has through subsidiaries acquired all shares in JXPO Limited ("Jutexpo") in the United Kingdom and in M. Willumsen AS ("Willumsen") in Norway (together, the "Acquisitions"). In parallel, Humble has divested all shares in Performance.R.us AB ("PRU") and Limitless Brands AB ("Limitless Brands") to ProteinBolaget i Sverige AB, and also divested all shares in subsidiaries within LEV Group that drive physical stores (“LEV Stores”) (together, the "Divestments"). The Divestments form part of the strategic review communicated by the Company on 19 September 2025. Collectively, the transactions aim to streamline the Group’s structure, strengthen the profitability profile, and sharpen the focus on scalable platforms with a clear strategic fit.